A PEEK INSIDE THE CREATION OF
- Krave Hair is a visionary black-owned beauty brand that is transforming the hair industry by providing top-quality hair extensions, hair care tools, and hair care products. With a deep understanding of diverse hair needs and a commitment to excellence, Krave Hair offers a comprehensive range of products that cater to the unique beauty needs of black women and beyond. As a black-owned brand, Krave Hair is deeply committed to inclusivity and representation. They celebrate the beauty and diversity of black hair by offering a wide range of textures, lengths, and styles in their hair extensions. They strive to empower black women by providing them with the tools and products they need to embrace their natural beauty and express themselves authentically.
WHAT WE PROVIDED
- Brand Strategy and Development
Shopify Website Design
- Business Cards
- Thank You Cards
- Product Labels
Scope of Work
Krave Hair is a black-owned beauty brand providing quality hair extensions, hair care tools, and hair care products. The aim of this brand revamp was to fully transform their customer experience, from their brand visuals to their packaging experience. We provided them with a refined branding identity, including a new brand foundation, into one that would resonate with their ideal target audience. Sedona Designs was approached to redesign its logo, branding, printed brand collateral, packaging, and website for this brand.
Krave Hair depicts a certain level of elegance while appealing to its current and desired audience. They now have a delicate, light and calming brand tone and visuals, creating a welcoming and intimate experience for their customers. Their branding is timeless, professional, and high quality - perfectly aligned with the products they deliver.
In their brand strategy, our creative team was able to provide Krave Hair with a complete brand transformation, using warm, welcoming colors and tones to create a sense of elegance that would attract customers interested in high-quality hair extensions and hair care products.
From conceptualization to print, we were able to build their brand and bring it to life - creating something that their customers would resonate with and want to be a part of. With this new brand aesthetic, Krave Hair is now able to create the ultimate experience for their customers - from purchasing on the website or in stores, down to their packaging and brand collateral being shipped to the customer.