A PEEK INSIDE THE CREATION OF
BRAND COLOR PALETTE
WHAT WE PROVIDED
Deliverables
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Brand Development
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Brand Collateral
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Business Cards
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Product Labels
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Packaging
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Social Media Content Kit
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Scope of Work
Daydream Cosmetics was a rejected project turned passion project, using a similar dreamy concept with a completely different brand name. This brand uses soft pastel colors and tones to create the perfect aesthetic to match its brand's ideal mission, vision, and goals. Sedona Designs repurposed its branding, brand collateral, and packaging.
The overall brand build for Daydream Cosmetics delivers a sense of soft and delicate aura, almost dreamlike, which aligns perfectly with the name of the brand and what it represents. The core concept of this brand emphasizes the "dream" aspect of their brand through elements relating to this theme are used throughout the branding, including product names, social media taglines and catchphrases, etc.
Their use of soft pastel colors aligns perfectly with the meaning of the brand, giving an airy, dreamlike look and feel of the brand while keeping the professionalism needed to thrive in the beauty industry.
BUSINESS CARD DESIGN
SOCIAL MEDIA CONTENT KIT
