Galactica Cosmetics is a black-owned brand providing bold makeup options for bold women. Their products are designed to make you look and feel your best, no matter the occasion. With a range of bold, vibrant colors and styles, they have something for every taste and pride themselves in offering quality products for trendsetters that are made with love and care. Their brand mission is to empower women to express themselves through makeup and to create a safe space for them to do so. 

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In their brand direction and strategy, our creative team was able to provide Galactica Cosmetics with an attention-grabbing brand, using their galaxy theme and vibrant color combinations throughout their brand elements and collateral, creating an unforgettable brand experience for their target audience.  

From conceptualization to print, we were able to build their brand and bring it to life - creating something that their customers would resonate with and automatically fall in love with. With this brand direction, along with the brand personality of Galactica Cosmetics, their customers can emotionally be drawn to them and relate to them in every way possible -  from purchasing on the website or in stores to their packaging and brand collateral being shipped to the customer.