A PEEK INSIDE THE CREATION OF
BRAND COLOR PALETTE
WHAT WE PROVIDED
Brand Strategy and Development
Shopify Website Design
Thank You Cards
Scope of Work
Krave Hair is a black-owned beauty brand providing quality hair extensions, hair care tools, and hair care products. The aim of this brand revamp was to fully transform their customer experience, from their brand visuals to their packaging experience. We provided them with a refined branding identity, including a new brand foundation, into one that would resonate with their ideal target audience. Sedona Designs was approached to redesign its logo, branding, printed brand collateral, packaging, and website for this brand.
Krave Hair depicts a certain level of elegance while appealing to its current and desired audience. They now have a delicate, light and calming brand tone and visuals, creating a welcoming and intimate experience for their customers. Their branding is timeless, professional, and high quality - perfectly aligned with the products they deliver.
In their brand strategy, our creative team was able to provide Krave Hair with a complete brand transformation, using warm, welcoming colors and tones to create a sense of elegance that would attract customers interested in high-quality hair extensions and hair care products.
From conceptualization to print, we were able to build their brand and bring it to life - creating something that their customers would resonate with and want to be a part of. With this new brand aesthetic, Krave Hair is now able to create the ultimate experience for their customers - from purchasing on the website or in stores, down to their packaging and brand collateral being shipped to the customer.
BUSINESS CARD DESIGN
THANK YOU CARD DESIGN
PRODUCT LABELS AND PACKAGING
For Krave Hair, the focal point of their Shopify website design lies with the hair extension collection as well as their hair care products and tools. In building this website, the customer journey starts with their new arrivals, collections, sale items, newsletter signups, and social media feed strategically arranged to grab the attention of the website visitor from start to finish.
In creating this gorgeous Shopify website for Krave Hair, we were able to build a website that would appeal to their customers from start to finish. With the professional photos provided - one of the critical elements in creating a visually appealing experience for their audience, complied with the consistency in brand colors and elements and responsive layout to fit both desktop and mobile, we managed to make our client's website launch a success story worth remembering.
SOCIAL MEDIA AD WORK