This Process Is All About
In every aspect of the design, we think of everything - both in the present and in the future. We strategically look at your brand’s core values, personality, inspiration, audience, vision and more before we dive into our creative process. Working with us, you will always feel confident in where your brand will go as communication and transparency are very high on our priority list. We feel it’s necessary to develop brands holistically, knowing that ultimately, we’re telling a story about the whole of your business—considered from every angle.
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You
01
THE BRAND INQUIRY
We start off with your Brand Application where we get to know a little bit about you and your brand, just so that we know if we are the right fit for you. This is also where we get basic information about the services you are interested in.
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THE BRAND BUILD
Once all the technicalities of invoices and contracts are out of the way, we will begin our creative process. After we've completed our draft designs, we will provide you will your design proof along with grant each project 3 complimentary rounds of revisions should there be any changes to fonts, images, or placements.
02
THE BRAND PRE-PREP
After we've approved your application, we spend some one-on-one time with you as we dive deeper into your brand and what you expect from us. Here's where we discuss your selected design service, your budget, and any questions you may have for us before we begin.
05
THE BRAND WRAPUP
Once drafts have been signed off on, we will begin finalizing your project files and prepare them for export. Depending on the service selected, finalized files may be sent to our print department to begin the printing process. Any remaining balances or finalized contracts (eg. Copyright Assignments for brand development) will be completed here as well.
03
THE ROYAL WELCOME
Next, you receive your grand welcome! That's right. Once we've got all the details of your design, we will send over your welcome packet along with the link to your client portal to the email you have provided.
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06
THE BRAND LIFTOFF
Finally, we present you with the necessary brand elements and collateral, as well as brand strategies on how to fully execute your new branding for success. We also prepare a detailed file guide for the files you will receive so you are aware of how and when to use the different types of brand assets you will be given. Lastly, we send over an optional review form which we would love for you to complete!
01 – Brand Research
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For your brand to flourish, you need a designer and strategist that understands your brand fully; one that can convey your brand's voice and personality perfectly. Before we begin our creative process, we will dive deep into your brand through a one-on-one discovery session to understand and explore how best you can stand out through your unique visual identity.
02 – Brand Creation
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Then we create. Based on our findings during the brand research, we will create your dream brand, utilizing strategically thought-out designs, multi-functional styles, and industry knowledge that will bring your dream to reality. Packaged neatly in a Brand Proposal, we will present you will draft concepts and mockups to help visualize what your brand could become.
03 – Deliver
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Your vision is ready for the world. The fun doesn’t stop here. I support my clients through their entire business journey with their design, web and branding needs. I love continuing the support and evolving brands even further. A captivating experience continues well beyond a visual identity.