A PEEK INSIDE THE CREATION OF
Just Glo Cosmetics
- Just Glo Cosmetics is a groundbreaking black-owned skincare cosmetics brand that places a strong emphasis on the health and enrichment of all skin types. With a deep understanding of the diverse needs and challenges faced by individuals with different skin concerns, Just Glo Cosmetics is committed to providing effective and inclusive skincare products that promote a radiant and healthy complexion. From cleansers and moisturizers to serums and treatments, Just Glo Cosmetics offers a comprehensive range of skincare solutions designed to address specific concerns and promote long-term skin health.
WHAT WE PROVIDED
Deliverables
- Brand Strategy and Development
Brand Collateral
- Business Cards
- Thank You Cards
- Product Labels
- Packaging
Scope of Work
Just Glo Cosmetics (formerly "The Afterglow Effect") is a black-owned skincare cosmetics brand that focuses on the health and enrichment of all skin types. They wanted a full brand revamp, including a new brand name and foundation, transforming their brand into something that was vibrant, bright, and sleek. Sedona Designs was approached to redesign its logo, branding, printed brand collateral, and packaging for this brand.
The transformational designs of Just Glo Cosmetics places emphasis on the "glow" aspect of their brand, as it uses vibrant colors and tones to connect with its mission of providing skincare products that will enrich your skin with a glowing after effect.
Their aim for this rebrand was to transform into something that was more professional and timeless without compromising on the energetic, exciting essence of what the brand stood for. In changing their brand name, as well as their new strategically chosen colors and typography, they are more aligned with their vision and values which allows them to properly connect and convert their audience tenfold.
With this new brand aesthetic, Just Glo Cosmetics now has a solid foundation to grow its brand into something worth wild.
