Are you ready to rebrand, but don't know where to start?
A rebrand is an opportunity to refresh your brand identity, update your logo, and create a new visual language that reflects the new direction of your business. Here are the five keys to a successful rebrand and how they can help you:
Research your competitors - If you're looking at changing your branding, look at what other companies are doing and see how well their branding works for them. Pay close attention to what other companies in your industry are doing. Is there a trend toward simplicity? Or maybe they're going more bold and colorful? You want your business to stand out from the crowd, but you also don't want to stray too far from what people have come to expect from you.
Know your customers - You want customers who will appreciate your new branding effort, but it's not enough just to change up the colors on your logo or fonts on your website; you also need to consider how these changes affect the people who buy from you regularly. One way to do this is by asking them questions about their preferences through surveys or interviews conducted over email or phone calls. Another option is simply observing them as they interact with products or services in person so that you see firsthand how well these changes fit into their lives. It’s also important to listen to your customers' feedback. If they're saying they love your product but don't like the way it looks, then it's time for a new look! Take their opinions into consideration when deciding what direction you'd like your brand to take.
Create a brand identity guidelines - A brand identity guidelines (or brand identity guidebook) is an essential par