top of page

Brand Story | Beyoncé Launches Cécred

In the realm of beauty and empowerment, Beyoncé has once again taken center stage with the launch of her groundbreaking haircare line, Cécred. The brand launched on February 20th with her mother Tina Knowles as co-founder, given her history with haircare and hair styling.

The Cé In Cécred

The name Cécred is a clever play on the word Sacred, meaning to hold something in reverence and respect – almost as if it's being held in the highest regard. Throughout the brand story, it talks about creating a sacred space for hair and the mission of wanting to create safe, healthy foundation for haircare.

Then, when we look at how it's spelt – specially the CÉ – which we can connect it with Beyoncé, giving us a deeper connection with the co-founder of the brand.

It's quite the clever pun 😉

She did the same thing with her fragrance brand Cé Noir last year so if there's one thing we can know for sure is that brand created by Beyonce will have some sort of sentimental tie to her personally.

Behind The Branding

Looking at the style of the branding, you can tell it's more high-end and luxurious. The font styles exude a sense of refinement, while the natural tones employed throughout the brand evoke a luxurious and organic ambiance. The deliberate choice of colors and typography reflects a commitment to creating a feeling of sophistication and elegance.

From the logo design to the products to the website, you get a cohesive and immersive brand experience. The logo, with its sleek and modern design, sets the tone for sophistication. As you explore the product line, the attention to detail in packaging and the use of natural tones convey a sense of luxury and quality. Navigating the website feels seamless, with a user interface that mirrors the brand's elegance, making the entire journey from discovery to purchase a visually pleasing and cohesive experience.

A full look at the products in Beyoncé's new haircare line, Cécred.

What Are Your Thoughts?

Is this brand pulling you in?

  • 0%Yes! It's giving 😍

  • 0%I'll need a little more convincing 🙃

1 comentário


bottom of page