Let me start by saying that writing is hard.
It's not easy to come up with ideas, let alone write them down and make them into something people want to read. Content marketing isn't always fun either; it can be time-consuming and difficult to measure its effectiveness. But if you want your content marketing efforts to work better, there is one simple strategy that will help you create more of it: making a list of topics or ideas that you'll write about in the coming months.
Learn how to create evergreen content
Evergreen content is a type of content that is not time-sensitive. It can be used again and again, and you won't have to update it every year. For example, you could create an article about how to properly clean your jewelry piece if you're a jewelry brand, and then share it on your blog or with your newsletter subscribers.
Evergreen content can be anything that doesn't change over time, like how to store your wig safely or how to install hair extensions without damaging your natural hair. You could also use evergreen content as part of a larger strategy for creating additional traffic and leads/customers for your business—for example, by providing tips for marketing campaigns planned for months down the road.
Come up with a list of keywords
To start, you'll need to come up with a list of keywords that are relevant to your content. Keyword tools like Google's Keyword Planner or Ahrefs are great for this. With these tools, you can find out how many people search for a given keyword every month, and how much money a click from someone searching that term would cost you if they clicked on an ad. You can also see what search terms other sites are using on their pages (which may give you ideas for additional keywords) and see which websites rank number one for each of them (which will help show what kind of content gets the most traffic).
Create your content
Now that you have a list of keywords, it's time to create your content.
Create your blog post: Start by writing a blog post on your website using these keywords as headings or subheadings. Use them throughout the piece, but don't overdo it.
Create an email to send out to subscribers: Once you've created the original blog post, write an email that includes a link back to it as well as other related links and information from around your site or elsewhere online that readers may be interested in. This can be helpful both for bringing traffic back to your site and providing value for those who may not have seen the original piece yet.
And don't forget about social media! With social media, you can stay up to date on industry trends, engage with your customers, and create valuable content that will help you grow your business. So don't forget to leverage the power of social media and make it a part of your digital marketing strategy.
Repeat! Now all you need is some consistency so everyone knows what they're getting when they open up their inbox or visit their favorite social media platform—this means creating new content every month (or even more often depending on how often people come back).
Promote your content
Promote your content in a variety of ways. You can:
Use social media to promote your content.
Send out an email newsletter to your subscribers.
Use paid advertising (such as Google AdWords) on search engines, which will target people who are searching for the topic that you wrote about in the article.
Write guest posts on other blogs related to your topic and have them post a link back to their site so that readers can learn more about it from you! This is also a great way for you to get some additional exposure and build relationships with other bloggers in the industry who share similar interests with yours!
The secret to this strategy is that it’s easy to do, and once you start using it in your content, you’ll see results almost immediately. Plus, it allows you to create a lot of content for very little time investment—which means more time for other important things like creating an amazing product or service! We hope this article has given you some ideas on how to use our strategy in order to create your own content marketing plan.