How Your Business Can Conquer Black Friday + Cyber Monday

Introduction

Holiday shopping is in full swing, and if you're a small business owner, you're probably wondering how to make the most of it. Black Friday— traditionally one of the busiest shopping days of the year—is right around the corner. The need for brands to create unique and ongoing campaigns that capture consumers' attention is greater than ever before. Here are some ways to leverage your brand's resources so that your business can shine during this critical time period:


Create a timeline

To ensure that your campaign is a success, you'll need to create a timeline. A great way to organize your schedule is by giving each activity its own day on the calendar. This will allow you to book in time for the planning and execution of your campaign, as well as for monitoring and evaluation, analysis and reporting.





One thing to keep in mind when booking in these activities is that they're all interdependent on one another: if something changes with one aspect of the plan (ie: launching an advert ahead of schedule), it's likely t